Can I Take VIYVA If I'm Not Breastfeeding?

The answer is yes. Absolutely.

There is a tendency to divide mothers into neat categories: breastfeeding or bottle-feeding. Nutritionally speaking, the reality is far more nuanced.

The female body has still grown a baby, given birth, undergone dramatic hormonal shifts and embarked upon the complex process of recovery.

None of this depends on how you feed your baby.

Pregnancy and birth place extraordinary demands on the body. Over nine months, your nutrient stores have supported the growth of an entirely new human being. Labour, whether vaginal or by caesarean section, is physically taxing. Hormones shift dramatically, sleep becomes fragmented and recovery begins at precisely the same moment you are learning to care for a newborn.

It is precisely why, when developing VIYVA, the brief to leading nutritionist Dr Adam Cunliffe was remarkably simple: every ingredient had to have a purpose, every ingredient had to be backed by science, and every ingredient had to be beneficial for mothers, regardless of how they chose (or were able) to feed their baby.

VIYVA was never intended to be a breastfeeding supplement. It was designed to be something rather more inclusive: nutritional support for the post-partum period itself.

So, Why Are The Ingredients Still Beneficial If You're Not Breastfeeding?

Quite simply, because your body is still recovering.

Every ingredient in VIYVA was chosen to support a mother during the fourth trimester and beyond:

• Protein – Pregnancy, labour and birth are physically demanding. Protein provides the building blocks your body needs for tissue repair, muscle recovery and healing.

• Iron – Pregnancy and childbirth can leave iron stores depleted, contributing to feelings of fatigue and exhaustion.

• Magnesium – Supports energy production, muscle function and the nervous system at a time when sleep is often in very short supply.

• Vitamin D and Calcium – Important for bone health, immune function and overall wellbeing, whether or not you are breastfeeding.

• Choline – Often discussed in relation to baby's development, but equally important for mothers, supporting cognitive function, memory and liver health.

• DHA – Supports brain and eye health and plays an important role in maternal wellbeing too.

• Probiotics – Help support gut and maternal health during a period of enormous physical and hormonal change.

• Oats and Ginger – Chosen for their nourishing, digestive and anti-inflammatory properties, helping to support overall recovery.

The benefits of these ingredients do not suddenly disappear if you are bottle feeding.

Recovery is not reserved for nursing mothers...

Why We Created VIYVA

There are plenty of postnatal vitamins on the market.

What was missing was something that acknowledged a simple truth: after having a baby, women need more than a multivitamin.

They need protein to support recovery from birth. They need nutrients to replenish depleted stores. They need something practical for the days when preparing a nutritious meal feels utterly impossible.

Because sometimes you are holding a baby with one hand, entertaining a toddler with the other and surviving on four hours' sleep.

Cooking a balanced meal isn't always realistic, or achievable !

VIYVA was created to make life a little easier. 

One scoop, added to a smoothie or simply blended with milk, provides a convenient source of protein and key nutrients specifically chosen for the post-partum period. It is not intended to replace a healthy diet, but rather to support it on the days when motherhood leaves very little time to look after yourself.

Many mothers also tell us that starting the day with a protein-rich breakfast helps keep them fuller for longer and curbs the sugar cravings that can so often accompany sleep deprivation and the relentless demands of early motherhood.

Perhaps the better question isn't, "Can I take VIYVA if I'm not breastfeeding?"

It is this:

"Why would a mother's need for nourishment end simply because she isn't breastfeeding?"

Every woman who has grown and given birth to a baby deserves support, replenishment and the opportunity to nourish herself during one of life's most profound transitions.

That, in many ways, is the entire philosophy behind VIYVA. :))